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How I Service My Selling Clients
As your Listing Agent you can expect my
ü Good faith,
ü Loyalty, and
ü Fidelity
Quite literally, placing your needs above my own.
The Power of Agency Representation
If you’re buying property or selling to make your next move, I fully embrace your agenda. Agency representation means the fiduciary duties of good faith, loyalty and fidelity; literally placing your needs above my own. People laugh when I say it, but I like to say that
“I’m you knight in shining armor and your unchained dog.”
I approach the marketing of your listing from the point of view of a professional advertising agency: understand who the specific buyer is for your property and then focus a specialized marketing effort on them. Specialized marketing means leaving behind tired real estate clichés and over-used ad formats, replaced with evocative copy married with eye-catching ad formats; all designed to reach out and touch the target buyer.
Without question, it is this targeted buyer who places the highest value on it, and who will pay the highest price for it.
The process begins with fully understanding your property and how it fits into the market:
- Where is it located?
- What are the socio-economics of that area?
- How is the condition?
- In what way does it stack-up against the other properties for sale in the market?
- What are the comparative sold listings in the area, where are they located and how do they compare?
- What do the current area and neighborhood market statistics tell us about how long the property might be on the market?
My focus is on identifying the target buyer for your area, location, price range, style/architecture and more.
- How much money do they make?
- What is their level of education?
- Are they likely to have children?
- How many cars?
- Are they computer literate?
And other defining characteristics that distinguish them from the whole population of home buyers in the market.
Employing this approach since 2002, my clients have realized a success rate of a 99 percent list-to-sold price.
When it’s all said and done, my past clients say it best;
their success is my success.
How may I serve?
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